Sarenza x ronron
Launching on 7 september 2022 exclusively on Sarenza
This season, our family is growing as we welcome the brand ronron to the big collab’ tribe. The hit, not of the summer but of the autumn, for those who like to get dressed in the blink of an eye and feel good in their clothes: family first, ultra-comfortable pieces and a cool, colourful retro style that makes us purr with happiness. Is getting back into the swing of things a chore? No way.
Agathe, sunny and so cool
Agathe Lecaron, the smile, confidence, authenticity. And always a word to lighten the load. She needs no introduction, a radio and TV presenter, including the oh so popular Maison des Maternelles, and mother of two kids, in 2019 she launched a young, cheerful clothing brand, ronron.
.jpg "Sarenza x Ronron Collab Sept 2022")
.jpg "Sarenza x Ronron - Women Sneakers White - 99€ (2)")
“It all started with a mother’s need. I wanted to save time when I changed my babies, to no longer have 36 press studs on their pyjamas. I wanted materials that were really nice to wear, without any chemical products in my children’s sweatshirts.”
This was the birth of the ronron philosophy: collections for the whole family, and the desire to make life easier for parents, with clothes that are easy to put on, made to last and brighten up daily life. We’re all for it.
The joy of ronron
“One very important thing about ronron is joyfulness. I want joy, I want colour. It is what I like, and it is what we have achieved here in our collaboration with Sarenza.” It’s true that right from the start, we clicked with ronron. “This collection is almost as if we had made a baby, there is as much our DNA as yours, it’s wonderful!”
.jpg "Sarenza x Ronron Collab Sept 2022")
.jpg "Sarenza x Ronron - Men Sneakers Khaki - 99€ (2)")
The whole family will be able to enjoy these soft, colourful sweatshirts for babies, children, and adults, as well as the caps and the two pairs of trainers, one for kids and one for parents.
“I particularly wanted this to be a family collection. I love the idea of being able to take a picture of all of us dressed the same. If the parents can wear the same sweatshirt as the kids, it means that the sweatshirt is cool, that it doesn’t look “childish”. I like that idea, of not always babying them.”
What do we want ? We want joy !
And here, you’re in luck. On their return from holiday, ronron and Sarenza have brought back a collaboration that reminds you of the sun and the warm sand. Yellow, coral, mauve, khaki, all in comfortable styles.
.jpg "Sarenza x Ronron Collab Sept 2022")
All with a cool vintage look that Agathe takes from her surf & beach & family summers. To cap it all, this collection is made from organic cotton, which is softer for you and gentler for the planet.
“We do the best we can, we try. Our factories are carefully selected and recycle wastewater. We know we can’t control everything, but doing better, being careful, means respecting the consumer, our children, and the environment.”
We are family
The final word? “Successful collaboration is like a television show, it’s always a little miracle, a story of connections. It might not work. And here, from the start, we were totally on the same wavelength. I think you can definitely say that we are kindred brands, even if ronron is a smaller family member. In any case, we are very happy to be part of the same family.”
.jpg "Sarenza x Ronron Collab Sept 2022")
About Sarenza
Every season, in addition to its exclusive collections, Sarenza continues to grow and develop by creating partnerships with brands and personalities as passionate as they are exciting: Elsa Muse, Daphné Bürki, salut beauté, Elise Chalmin, and today, ronron.
Shoes | free delivery in Belgium | Sarenza.be
Press File Sarenza - Collaboration Sarenza x Ronron - ENG.pdf
PDF 2.4 MB
